This method format requires expert people with different expertise to perform specific roles during the process. These people will form a strong squad and work together to achieve the project objectives. It is ideal for the squad to have a minimum of five and maximum of seven members, including the facilitator, for everything to work swiftly. Too few people can cause a lack of diverse knowledge, compromising decisions and next steps. Too many people, in the other hand, can overload the process and trigger discussions that lead to nowhere.

In the first week of the process the Tribo will work together to immerge in the brand essence, detect project challenges, set strategy and tactical actions, explore user needs and pains, map the competitive scenario, to finally define a design concept that will guide the idea generation, prototyping and validation with real users in the second week. In just two weeks, we already have quality feedbacks that can be used to improve the design of solutions.

The first experiment with real users is the most important one. That is why we dedicate a whole week to, based on the design concept defined in the first week, building and testing the best prototype that will give us quality feedback.

After the first validation and its conclusions, it is time to go to the next one. You will notice that the Experiment Loop is a bit different from Base Experiment. Instead of going straight to ideation, the Squad will review the Base Knowledge, analyze the hypothesis, check the backlog, refresh weekly challenges, and only then, ideate, prototype, and validate with real users. Every validation in Experiment Loops will generate new information and intelligence to feed and enhance the Base Knowledge.

As the Experiment Loops roll, the quality of feedbacks and information stored rapidly increase. After just 3 or 4 Loops, the Base Knowledge will have already grown significantly, allowing for more and more accurate decisions and better solutions. From this point on, the work begins to focus more on the search of solutions for specific features, as most of the main body is already built.

As mentioned in the beginning, Pique Primata is a modular framework and can go beyond the Setup and Experiment Loops. To approach even more complex design solutions and contexts, there are 3 Extra Modules for different situations.

Pique counts on thoroughly designed and organized activities, and each of them has its own working canvas. This canvas context is what we call Executive Map. During work time, this map will help the Squad to follow the right path, working on each activity at a time and organizing information in the right places in real-time. As every input is documented in a logical way, it is easy to go back and check for specific data and knowledge.